A BRAND WORLD BUILT FOR DISCOVERY
DESCRIPTION Global Pet Expo (Orange County Convention Center, March 2026) is where the pet industry decides what it will stock for the year ahead. For INABA Churu, the challenge was scaled without clutter — a 50 x 50 island that had to hold a full product portfolio, host buyer meetings, and still read as one […]
TEN YEARS OF CHURU, ONE BLOCK OF BROADWAY
DESCRIPTION INABA came to us with a milestone worth celebrating: ten years of Churu in the United States. The brief was not a booth. It was a block of Broadway, and a single question is: how do you make a crowd that runs past 300,000 people on a peak day stop walking? We built a […]