DESCRIPTION

Global Pet Expo (Orange County Convention Center, March 2026) is where the pet industry decides what it will stock for the year ahead. For INABA Churu, the challenge was scaled without clutter — a 50 x 50 island that had to hold a full product portfolio, host buyer meetings, and still read as one clean brand statement from across the hall.

A four-sided illuminated hanging structure anchors the space and makes the booth findable from any aisle. Beneath it, arched product bays in the brand’s signature blue organize the range by line, with backlit shelving that lets the packaging do the selling. An open interior meeting area sits at the center, protected from aisle traffic but never closed off.

The result is a booth that works on two speeds: instant recognition for the buyer walking past, and a comfortable, well-lit environment for the buyer who sits down.